Meet Jenny Stojkovic

No connections. No fancy schools. No roadmap. Just the mindset of “Why Not Me?”

Meet Jenny Stojkovic

I didn’t grow up with CEO parents or family connections that opened doors.

There were no private school tuitions, trust funds, or summer internships at Fortune 500 companies waiting for me. There were no legacy Ivy League admissions, financial safety nets, or dinner table conversations about stock markets and business deals. I grew up in a working-class immigrant family in Canada, where success wasn’t handed to you—it was built from the ground up. My parents worked tirelessly to create a better life, and from a young age, I understood that the world doesn’t just offer opportunities. You have to create them. And that’s exactly what I did.

That mindset fueled my drive to push boundaries, take risks, and never accept the status quo.

When I arrived in Silicon Valley sight unseen, I was captivated by the energy of innovation—the bold ideas, the ambition, the belief that anything was possible. But as I climbed the ranks, eventually leading global policy work for Google, Meta, and Airbnb, I couldn’t ignore what was missing:

Far too few women in leadership. Even fewer in the rooms where major investment decisions were being made.

It wasn’t just an oversight. It was a structural problem. And I couldn’t accept a future where the most important industries—tech, food, sustainability—were being built without diverse leadership. If we want a better world, we need better leaders. 

So instead of waiting for change, I decided to help create it. I built a global media brand to spotlight and support the next generation of female founders—a platform that’s been featured on Good Morning America, Fortune, Fast Company, and more.

What began as a grassroots initiative grew into a movement, bringing together thousands of entrepreneurs, executives, and investors around a shared vision for a more inclusive and innovative future.

Beyond the platform, I’ve dedicated my career to backing founders and challenging outdated systems. As an investor, I co-lead Joyful Ventures, a $25M fund investing in bold, values-aligned entrepreneurs. As a speaker, I’ve shared stages with global leaders at TEDx, SXSW, and corporate giants like Salesforce and Pinterest. As an author, I wrote The Future of Food is Female, a book amplifying visionaries who are redefining how we eat, innovate, and lead.

But this is bigger than me. It’s bigger than any one company, book, or speech. This is about reshaping industries, breaking down barriers, and proving that leadership isn’t just for those with legacy access—it’s for those willing to build what’s next.

If you’re an entrepreneur, investor, or corporate leader who believes in pushing boundaries and building a better future—you’re in the right place. Let’s create something groundbreaking together.

- Jenny

My life story can be told with one simple question: “Why Not Me?”

Humble roots

I was born in a small farm town of 2,000 people and raised by a blind stay-at-home dad who taught me resilience from day one.

Breaking cycles

I became the first high school graduate in my family and was accepted to business school — with no college fund. 

The ask that changed my life

At 17, I wrote to a billionaire and asked him to pay for my college. He said yes.

A leap of faith

At 21, I moved to America alone to elope at a courthouse. A new life began with nothing but belief.

The worst day of our lives

At 23, my husband’s best friend was murdered senselessly. The murder trial nearly derailed our entire lives and tragedy overcame us. 

And again…

At 24, we received another unthinkable call: my husband’s other best friend passed away. In less than two years, half of our wedding party was deceased. 

A cross-country reinvention

At 25, grappling with our shattered dreams, we moved to California sight unseen to start over. No job. No plan. Just grit.

A cold email to a billionaire

That letter landed me in Silicon Valley and launched my career in tech.

Breaking into Silicon Valley

At 26, I was leading public policy efforts for the world’s largest companies.

Building my own stage

At 30, I launched my award-winning media company to amplify women’s voices in innovation.

Words that moved millions

At 31, I became a bestselling author — sharing stories of resilience, ambition, and reinvention.

A new kind of capital

At 32, I became one of the youngest women to ever raise a venture capital fund in my industry — ultimately investing over $25 million dollars into disruptive innovation.

Going all in on me

At 33, I decided to bring my life’s story to the world, quickly amassing a media platform of 160,000+ followers, and becoming a Top 50 creator, LinkedIn Top Voice, and sought-after global keynote speaker. 

Today

I empower hundreds of thousands around the world to ask themselves the question that has shaped my life: “Why Not Me?”